CIHF Roundtable:  Innovating Across Senior Living and Care

Roundtable Chair: Brooke Hollis, MBA/Sloan ’78

Friday, March 31, 2017
Carrier Ballroom, Statler Hotel
7:30 am – 3:00 pm

What will senior housing and care look like ten years from now? By the late 2020s, the first baby boomers will have reached the age of 82, a key milestone as the average age for moving into rental senior housing is now between 82 and 87. Baby boomers will redefine retirement communities by, first of all, insisting these facilities not be called “senior housing” since they are less likely to buy into any type of housing that identifies them as “seniors.” These new retirees will move to developments where they can engage in lifelong learning, participate in health and wellness programs and pursue cultural and educational activities in the larger community. Instead of disengaging from the world, baby boomers in their last chapter of life will find their purpose and find their passion, or continue their careers part-time.

How senior housing and care facilities will adjust to this fundamental demographic change was the focus of a CIHF’s Second Annual roundtable on Senior Living and Care. The Roundtable included discussions on the themes of Design Ideas That Have Worked; Who are the Customers We Should be Planning for from 2020 to 2030 and What Will they Really Want?; Dealing with Challenges in Recruiting: How to Recruit and Train Talent; and Financing and Paying for Services.

Students and Roundtable participants paired up at the Training and Careers Luncheon to share their ideas and experiences for improved recruiting and retaining younger talent, hospitality training and customer service techniques to empower and inspire staff, best practices for retaining established talent in the face of new competitors’ recruiting efforts and emerging trends to effectively utilize outsourced service providers and staffing firms. The 2017 CIHF Roundtable Program, designed by students in Mardelle Shepley’s DEA 3304 Health and Healing Studio, can be found here.

CIHF Roundtable Participants

  • Elizabeth Classen Ambrose, Proprietor, Bridges Cornell Heights
  • Kelly Andress, President, Sage Senior Living
  • Laura Barré, MD, CHE ’91, Assistant Clinical Professor, Division of Nutritional Sciences, Cornell University
  • Denise Boudreau-Scott, MHA ’94, President, Drive
  • Scott Gensler, SHA ’94, Vice President of Business Development, Erickson Living
  • Daniel Governanti, Executive Director, Kendal at Ithaca
  • Esther Greenhouse, BS ’93, MS ’02, Environmental Gerontologist, Esther Greenhouse, LLC
  • Dave Gress, Regional Vice President, Sodexo
  • Bill Jones, President, Berkshire Healthcare Systems, Inc.
  • Alice Katz, MBA ’76, President, The Vinca Group L.L.C.
  • Lynne Katzmann, President and CEO, Juniper Communities
  • Steve Kramer, President and CEO, The Mayflower Retirement Community
  • Robert Kramer, Founder and CEO, National Investment Center for Seniors Housing & Care
  • Mark Levine, MHA ’90, Long Term Health Care Administer, Levine & Associates
  • Mike Lewis, Professor of Operations and Supply Management, University of Bath
  • Corinna Loeckenhoff, Associate Professor, Department of Human Development, Cornell University
  • Tom McInerney, President and CEO, Genworth Financial
  • Cate O’Brien, Director of Research, Mather LifeWays
  • Bradford Perkins, A&S ’67, Chairman, Perkins Eastman
  • John Peters, Senior Vice President, Senior Star
  • John Rijos, SHA ’75, Operating Partner, Chicago Pacific Founders, American Seniors Housing Association
  • Dave Schless, President, American Seniors Housing Association
  • James Sherman, Senior Vice President, Dougherty Mortgage LLC
  • Vince Slaugh, Professor, School of Hotel Administration, Cornell University
  • Mary Tabacchi, Professor Emerita, School of Hotel Administration, Cornell University
  • Jill Vitale-Aussem, MMH ’96, Chief Operating Officer, Capella Living Solutions

 Senior Living and Care Career Paths 

This panel, moderated by David Schless, President of the American Seniors Housing Association, brought together seven experts to discuss the career paths that lead them to work in senior care and how their personal passions relate to the industry. Additionally, the panel answered questions regarding how to instill in young people a passion for senior care, how the baby boomer generation will impact senior care and living, and what the  entrepreneurial and career opportunities are in the industry.

The panelists included leaders from Drive, Enlivant, The Vinca Group L.L.C., National Investment Center for Seniors Housing & Care, American Seniors Housing Association, Capella Living Solutions, and Kendal at Ithaca. The video is available for use for future student recruiting and courses and can be viewed here.


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