Fred is a senior studying at the School of Hotel Administration with a concentration in Services Marketing Management. His Latin Honors Thesis examines the underlying values that motivate consumers to engage in wellness tourism activities using a method called means-end chain analysis hard laddering. Fred’s career interests lie in marketing and academia, and he is joining MasterCard’s U.S. Consumer Marketing team after graduation. Beyond school and work, he is passionate about photography, graphic design, improv, and dogs.