B.J. Wiley Williams is Founder & Chief Executive Officer of SoHookd, a wellness-based loyalty platform. SoHookd makes it simple and fun to reward and inspire people you care about with healthy rewards and memorable experiences that are good for the mind, body & soul.
As a certified health-nerd and fitness fanatic, B.J. has over 15 years of experience working in entrepreneurial and corporate environments with deep industry experience in athletic apparel (lululemon), private equity and hospitality (Starwood, HEI Hotels & Resorts). B.J. is extremely passionate in enhancing others’ quality of life; and has been recognized as a well-being thought leader by the American College of Sports Medicine and by Marriott International. SoHookd has received multiple awards, including being voted Most Innovative company by Washington Business Journal and selected as a 2018 Jumpstart Foundry Portfolio Company.
B.J. received a B.A. in History from The University of Virginia and a M.B.A. from Harvard Business School, where she currently serves on the Alumni Board.
In addition to being a fitness groupie, B.J. loves to travel, eat quality food, and spend time resetting and restoring with her husband, Les.