Peter C. Yesawich is Chairman of Hospitable Healthcare Partners, LLC, a marketing advisory firm that serves healthcare service providers, and Vice Chairman, Emeritus of MMGY Global, America’s leading marketing, advertising and public relations agency that serves travel, leisure, and entertainment industry clients from 11 offices across the Americas, Europe, and the Middle East.

From 2010 to 2020, Yesawich served as Chief Growth Officer for Cancer Treatment Centers of America® (CTCA), a national network of specialty hospitals and outpatient clinics that treat adults diagnosed with complex or advanced-stage cancer. CTCA became the most widely recognized cancer care provider in the U.S., and the third most positively perceived hospital system in the country, during his leadership of the brand’s marketing efforts.

Yesawich has been a frequent commentator on service marketing trends in The New York Times, Los Angeles Times, Wall Street Journal, USA TODAY, Time, Newsweek, on the CNN, CNBC, MSNBC. and BBC World television networks, and on National Public Radio.

A recipient of the World Travel Award from the American Association of Travel Editors and Silver Medal from the American Advertising Federation, he is a frequent contributor to trade and professional journals, and co-author of Marketing Leadership in Hospitality and Tourism (Prentice-Hall) and Hospitable Healthcare: Just What the Patient Ordered (Indigo River Press).                                                     

Yesawich received three degrees from Cornell University (B.S., M.S., Ph.D.) and is a graduate of the Advanced Management Program at Yale University.