Dr. Tor Wallin Andreassen is a Professor of Marketing and the Director of Center for Service Innovation (CSI) at the NHH Norwegian School of Economics. Dr. Andreassen holds a Sivilokonom degree from The Norwegian School of Economics, M.Sc. in marketing (with honors) from BI Norwegian Business School, and a Doctor of Economics from Stockholm University, School of Business. Professor Andreassen is an Area Editor at MIS Quarterly and Journal of Service Management, a member of the editorial review board of MIT Sloan Management Review, Journal of Service Research, Journal of Business Research, Service Science, Journal of Service Management, and Decision Science Journal. He is a regular reviewer for Journal of Marketing. Dr Andreassen has published in leading journals such as: MIT Sloan Management Review, Marketing Science, Journal of Marketing, Quality & Quantity, Journal of Economic Psychology, Journal of Public Sector Management, Journal of Service Research, European Journal of Marketing, and Journal of Service Management. He is s regular columnist and frequent contributor to the public debate.

Professor Andreassen is the founder of Service Forum, The Norwegian Customer Satisfaction Barometer (BI), the Norwegian Service Innovation Index (NHH), and the annual Professor Johan Arndt Marketing Conference. Dr. Andreassen has published eight books (his latest “Service and Innovation” is due 1Q 2015) and he has received several awards for his academic research: the prestigious MSI/H. Paul Root Award 2007 (Journal of Marketing), Outstanding (Best) Paper Award (from Managing Service Quality) and Highly Commended Article Award (from Managing Service Quality and the International Journal of Service Industry Management); Citation of Excellence – Highest Quality Rating (European Journal of Marketing, Journal of Service Management); Most Downloaded Article – Top 3 (Journal of Service Management) and Top 200 (Journal of Economic Psychology).

Dr. Andreassen was the Head of the Marketing Department at BI for five years and the Associate Dean of the MSc program in Marketing at BI for eight years. He has been a Visiting Professor at Vanderbilt University, USA; University of Maryland, USA; University of Queensland, Australia; and a visiting scholar at Stanford University and University of Maastricht, NL. He has received pedagogical education and training from Vanderbilt University and Harvard Business School.