As the U.S. population ages, what are the myths and misconceptions about older adults that can inhibit innovation? How can we support this demographic in critical jobs that are needed for the future? And how can you incorporate wellness and enable your clients and staff to thrive by design?Join Heather Kolakowski, Lecturer in Cornell’s Nolan School of Hotel Administration and Associate Director of the Cornell Institute for Healthy Futures, Silver to Gold Strategic Consulting CEO Esther Greenhouse, and Glowing Older CEO Nancy Griffin as they discuss the needs of the 50+ population of Americans that make up the longevity market.This event is sponsored by the Cornell Institute for Healthy Futures — the first academic center in the U.S. to combine hospitality, environmental design, and health policy and management.