Giovanni Sogari, MSc in Food Science and Ph.D. in Agricultural Economics. From 2017 to 2020, he was a Marie Skłodowska-Curie Fellow with the project “CONSUMEHealth. Using consumer science to improve healthy eating habits”, and a visiting fellow at the Department of Applied Economics and Management of Cornell University. Currently, he is an Associate Professor at the Department of Food and Drug of the University of Parma where he teaches the principal methods and techniques of qualitative and quantitative research to explore consumer food behavior. His studies lie at the nexus of psychology, sensory analysis, and experimental economics to better inform policy-makers, private companies, and the general public on eating behavior. In particular, his main research activities and interests focus on consumers’ perception of sustainable and healthy diets, nutritional and environmental claims, and alternative proteins from novel foods. Dr. Sogari is also a member of various scientific societies including the Italian Association of Agricultural and Applied Economics and the European Association of Agricultural Economists.