Pelin Thorogood is a tech executive and entrepreneur who has made a career out of being at the forefront of emerging business trends and technologies. The potential for CBD-rich therapeutics to deliver significant health benefits has recently led Pelin to co-found Wholistic Research and Education Foundation and Mana Artisan Botanics. Previously she was CEO of Anametrix, the award-winning multi-channel marketing analytics platform (acquired by Ensighten 2014). Her career as a technology executive also includes serving as CMO of WebSideStory, the pioneer in web analytics (IPO 2004, acquired by Omniture/Adobe 2008). Pelin holds a B.S. in Operations Research, Masters in Engineering and MBA degrees, all from Cornell University, where she also serves as Virtual Entrepreneur-in-Residence for the Johnson Graduate School of Management.