Bob Kramer is Founder and Strategic Advisor at the National Investment Center for Seniors Housing & Care (NIC). He is also the President of Nexus Insights, an advisory firm that helps clients to redefine aging and rethink aging services. He is broadly recognized as one of senior living’s most influential and high profile thought leaders and connectors. With over 35 years of industry leadership, he has earned the reputation of “agent provocateur” in the seniors housing and care industry. Mr. Kramer has been described as an “ice-cutter” and scout in identifying industries and trends that will disrupt the future of seniors housing, aging services and aging more broadly.
In 1991, Mr. Kramer founded NIC to advance access and choice in seniors housing and care by attracting capital to grow the sector. Under his leadership, NIC became the go-to resource for data and analytics for the rapidly expanding seniors housing and care industry and an acknowledged thought leader for new ideas and trends impacting the provision of housing, services and care for older adults. He stepped out of the CEO role in 2017 and continues to serve NIC in the role of Strategic Advisor.
In 2019, Mr. Kramer conceived of and championed “The Forgotten Middle,” a landmark study of the health and socioeconomic status of middle-income adults who will be 75+ in 2029 and their ability to afford private pay senior housing and care. The report on the study, published in Health Affairs, was the 5th most read article appearing in this leading health policy monthly journal in 2019.
In March 2020, Mr. Kramer launched Nexus Insights to “rethink aging from every angle.” The firm leverages a network of leading thinkers and thinking leaders to develop provocative insights and actionable models to transform the current understanding of aging and catalyze the next generation of aging services.
Mr. Kramer was educated at Harvard and Oxford Universities and holds a Master of Divinity degree from Westminster Theological Seminary.