Peter Yesawich, PhD
Chief Brand Officer
Brown-Legacy Group, Cancer Treatment Centers of America
Dr. Peter C. Yesawich joined Cancer Treatment Centers of America (CTCA) in 2011. He served as a member of the CTCA national board of directors from 1997 until 2015.
Dr. Yesawich also serves as Vice Chairman Emeritus of MMGY Global — America’s leading marketing, advertising, and public relations agency serving travel and leisure-industry clients. He has been featured as a commentator on lifestyles and travel trends in the New York Times, Wall Street Journal, USA Today, International Herald Tribune, and on CNN, CNBC MSNBC, BBC World and National Public Radio. Yesawich is a member of the Hospitality Sales and Marketing Association International Hall of Fame, and a former member of the board of directors of the Travel Industry Association of America. He holds three degrees from Cornell, including a doctorate in applied psychology, and is a graduate of the Advanced Management Program at Yale.